New Arrivals

How Amazon's Otona Select Store Reimagined Shopping for an Aging Society

Raku-Raku Phone: The Japanese Mobile Phone Designed Around Inclusion, Not Technology

Brewing Sake on the Moon: Why Dassai Is Taking Japanese Fermentation Beyond Earth

The Noodles Made From Beans That Are Quietly Changing Everyday Eating: Japan’s Plant Based ZENB Noodles

A Coffeehouse Named After Missionaries: The Curious Story of Bateren, a Café Quietly Preserved in Rural Japan

Fall Asleep Watching the Runway: Haneda Airport's Superior Cockpit Room

Smart Before and After Every Stamp: How Japan’s “Hankoco Slide” Reinvents a Simple Everyday Action

PATAP: The Japanese Bookmark That Rethinks How You Finish Reading

Just Drop It in the Pot: How Japan’s “Iron Fish” Alternative, The Iron Egg, Adds Iron to Everyday Cooking

Reducing Salt Without Sacrificing Flavor: How Japan’s ElectricSalt Is Rethinking Healthy Eating

A Story Delivered to Your Door: Mystery for You and Japan’s New Approach to Immersive Puzzle Entertainment

The Freedom of Living Without a Permanent Address: How Japan’s ADDress Is Rethinking the Meaning of Home

The Revolutionary Baby Crib That Goes Beyond the Traditional Nursery

Muscle Girls Japan: How Female Strength Is Redefining Beauty, Fitness, and Hospitality

The Bookstore You Can Sleep In: Architectural Subversion at Book and Bed

Seven Stars in Kyushu: The Moving Grand Hotel That Changed the Way People Travel

Crossing Cities While You Sleep: Dream Sleeper, Japan’s “Private Room on Wheels”

Order a Coffee, Get Breakfast for Free? The Charm of Japan’s Unique Morning Service Culture

Standing Beneath the Water: Why Japan’s Waterfall Meditation Experience Continues to Captivate People

A Luxury Wrapped in Snow: The Winter-Only Story of Kamakura no Sato in Iiyama, Nagano

More Than Just a Place to Sleep: Inside Japan’s Ninja & Geisha-Themed Capsule Hotel Experience

When Train Stations Become Offices: How Station Work Is Redefining Work on the Move in Japan

Experiencing the Future of Travel Spaces: How WILLER EXPRESS DOME Is Redefining Long-Distance Journeys

Taste Japan from a Moving Restaurant: How WILLER EXPRESS Is Reinventing Travel Through Food

Freshly Cooked Rice at Your Desk: How the THANKO Bento Rice Cooker Enhances Solo Meals

Bringing Japanese Winter Warmth to Cats: Mini Kotatsu for Cats

A Wagashi Revolution: How Kyoto’s ‘Sliced Yokan’ Is Captivating the World

Why Is The Soup Blue? How Kipposhi’s Blue Ramen Redefined the Ramen Experience

Dinner in the Sky: A 40-Meter-High Dining Experience

Seriously Sweet: What Pineapple Ramen Reveals About Breaking Stereotypes

Juice Revolution on the Street: How ‘Feed.ME’ Vending Machines are Redefining Freshly Squeezed Juice

The Future Without Checkout Lines Starts Here: How TOUCH TO GO Is Redefining the Rules of Shopping

Why Is HEATTECH So Warm Despite Being So Thin? The Invisible Technology That Changed Winter

Was Wasabi Once an “Aromatic Cure-All”? The Green Spice That Has Supported Japanese Food Culture

The Scent of “First Love” in a White Strawberry: The Story of a Japanese Fruit the World Has Yet to Discover

Like a Restaurant at Sea: Inside Zauo, the Fishing Boat Izakaya Where You Catch and Eat Your Own Fish

From Pouring Over Rice to Wrapping It: The Magical Sheet Transforming the Japanese Table

“Raw UMAMI” Without Artificial Seasonings Knocks on the World’s Door

Edible Art? Why Japan’s “Food Replicas” Continue to Astound the World.

Get Soft, Supple Lips with L’Occitane’s Cherry Blossom–Scented Lip Balm

Experience the Ultimate Maid Café in Japan: Maidreamin

Gentle Yet Powerful: Sabon’s Black Body Scrub for Smooth Skin

Toi Kinzan Japan’s Shimmering Treat: Gold Leaf Soft Serve

1Kara: Japan’s Private Stage for Solo Karaoke Singing

Beautiful, Smooth, and Supple Hair with the Deep-Penetrating Hair Treatment Mask

Filling the Gaps Left by Family: Family Romance Substitute Service

Gentle Protection for Your Skin, Naturally: Moon Peach UV Veil

A Rental Service Like No Other: Ossan Rental

Let the Pros Handle Your Class Reunion: Complete Organizer Service

Japan’s Guarantor Agency: Secure Living Supported by All Japan Guarantee Association Plus Service

What Is A Benriya Family? How Japan’s “Do-It-All” Culture Supports Everyday Peace of Mind

Herbal-Infused Lotion Inspired by Medicinal Botanicals: SEKKISEI

Japan’s Helpful “Handyman” Culture: Delivery Assistance Services by Female Staff

Rental Girlfriend Service Rentkano Tokyo: A New Kind of Relationship Born from Japan’s Urban Culture

Multi-Purpose Beauty Oil: Oshima Tsubaki Beauty Oil

POLA: Could This Be Japan’s First Wrinkle-Reducing Cream?

The Global Matcha Craze: Refresh Your Senses With Shiro Matcha Shampoo

A Karaoke Room on Wheels: Sing Your Heart Out While Riding in a Taxi from Japan

Coconala’s Handwriting Service: A Warm Touch in the Digital Age

Inside Japan’s Garbage Houses: Cleaning Professionals Helping People Start Over

Behind the Screen: Coconala’s Shadow Game Leveling Adventurers

Experience Silky Soft Skin with Tsuruhada Konnyaku

Hakutsuru Sake Lees Pack for Clear, Glowing Skin

THANKO A Parasol with a Fan!? The Japanese Sunshade That Will Change Summer

Naming Service: How Names Shape the Future and Their Social Value

Kind to the Environment and to Us: The Challenge of Umbrella Sharing with iKASA

Never Worry About a Dead Battery Again! How ChargeSPOT Helps When You’re Out

Lost & Found Made Easy: Japan’s Premier Item Retrieval Service

Shinmyoukai Curse Proxy Service: A Modern Way to Support Your Mind Through Tradition

Yasui Konpiragu: A Kyoto Shrine for Resetting the Heart & Taking a New Step Forward

Skip the Line and Claim a Spot: Japan’s Place-Reservation Proxy Service

Don’t Want to Wait? How Japan’s Line-Sitting Services Are Saving People Time

Leave Your Homework to the Experts with Yattoku

Neko Land: Rental Cat Service for Perfect Cat Acting

A Service You Didn’t Know Existed: ‘Shazaiya’ Professional Apology Makers

Breathing New Life into Stuffed Animals: The Stuffed Animal Hospital®

Traditional Craftsmanship Shaping Japan’s Future: Tashinam The Perfect Knife

Pacoon by Kinrosyoku Co., Ltd.: Innovating Food Services That Inspire People and Businesses

A New Culinary Style with Clear Soy Sauce: The Next Evolution of Soy Sauce for a New Era

A Spa-Like Experience at Home: The Glow of Makanai Gold Leaf Mask

SAKETAKU: A Monthly Subscription Delivering Japanese Sake Experiences Shaped by the Seasons and Regions

Pull the String and Enjoy the Heat: Discover Japan’s First Self-Heating Railway Bento Box, the Atchicchi Bento Box

Challenge Toward Zero Drunk Driving: The Future of Designated Driving Services

Kitayo Grave Care & Visit Service: A New Japanese Service That Connects Feelings Across Distance

“EXIT” Resignation Agency: Japan’s First and Leading Service for a Stress-Free Resignation

Restoring Memories in Japan: Inside Natsumi the World’s Only Plush Toy Hospital

Professional Wake-Up Calls: The Reality and Potential of Morning Call Services

Showing Up with Heart: A Thoughtful Approach to Stand-In Wedding Attendance

Relive Shirt: Next-Generation Wear for Health Support

Motte A Smart Innovation in Drink Holders: Born from ‘Too Good to Waste’

ECOPRESSO: The ‘Edible Cup’ Changing the Relationship Between Coffee & the Planet

“Makase-Tei” Automatic Cup Noodle Maker: The Future of the Instant Food Revolution Has Begun

Japan Caviar’s Bold Venture: How “Caviar Soy Sauce” Is Pioneering a New World of Flavor

Hokaron: A Symbol of Warmth That Comforts Japan in Winter

Dotcon: Permeable Concrete That Resists Flooding and Transforms the Future

A Groundbreaking Japanese Invention to Protect the Visually Impaired: The Power of Tactile Paving Blocks

Square Watermelons: Who Said They Had to Be Round? Not Japan

Table for One: How Yakiniku Like Revolutionized Solo Grilling

Conquering Global Heat: How Japan’s DIRECT COOL Vest is Redefining Heat Tech

The Purrfect Way to Relax: Healing Moments at Japan’s Cat Café Mocha