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New Arrivals
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How Amazon's Otona Select Store Reimagined Shopping for an Aging Society
Products
Raku-Raku Phone: The Japanese Mobile Phone Designed Around Inclusion, Not Technology
Food & Drinks
Brewing Sake on the Moon: Why Dassai Is Taking Japanese Fermentation Beyond Earth
Food & Drinks
The Noodles Made From Beans That Are Quietly Changing Everyday Eating: Japan’s Plant Based ZENB Noodles
Food & Drinks
A Coffeehouse Named After Missionaries: The Curious Story of Bateren, a Café Quietly Preserved in Rural Japan
Experiences
Fall Asleep Watching the Runway: Haneda Airport's Superior Cockpit Room
Products
Smart Before and After Every Stamp: How Japan’s “Hankoco Slide” Reinvents a Simple Everyday Action
Products
PATAP: The Japanese Bookmark That Rethinks How You Finish Reading
Products
Just Drop It in the Pot: How Japan’s “Iron Fish” Alternative, The Iron Egg, Adds Iron to Everyday Cooking
Products
Reducing Salt Without Sacrificing Flavor: How Japan’s ElectricSalt Is Rethinking Healthy Eating
Experiences
A Story Delivered to Your Door: Mystery for You and Japan’s New Approach to Immersive Puzzle Entertainment
Services
The Freedom of Living Without a Permanent Address: How Japan’s ADDress Is Rethinking the Meaning of Home
Products
The Revolutionary Baby Crib That Goes Beyond the Traditional Nursery
Experiences
Muscle Girls Japan: How Female Strength Is Redefining Beauty, Fitness, and Hospitality
Experiences
The Bookstore You Can Sleep In: Architectural Subversion at Book and Bed
Experiences
Seven Stars in Kyushu: The Moving Grand Hotel That Changed the Way People Travel
Services
Crossing Cities While You Sleep: Dream Sleeper, Japan’s “Private Room on Wheels”
Services
Order a Coffee, Get Breakfast for Free? The Charm of Japan’s Unique Morning Service Culture
Experiences
Standing Beneath the Water: Why Japan’s Waterfall Meditation Experience Continues to Captivate People
Experiences
A Luxury Wrapped in Snow: The Winter-Only Story of Kamakura no Sato in Iiyama, Nagano
Experiences
More Than Just a Place to Sleep: Inside Japan’s Ninja & Geisha-Themed Capsule Hotel Experience
Services
When Train Stations Become Offices: How Station Work Is Redefining Work on the Move in Japan
Services
Experiencing the Future of Travel Spaces: How WILLER EXPRESS DOME Is Redefining Long-Distance Journeys
Food & Drinks
Taste Japan from a Moving Restaurant: How WILLER EXPRESS Is Reinventing Travel Through Food
Products
Freshly Cooked Rice at Your Desk: How the THANKO Bento Rice Cooker Enhances Solo Meals
Products
Bringing Japanese Winter Warmth to Cats: Mini Kotatsu for Cats
Food & Drinks
A Wagashi Revolution: How Kyoto’s ‘Sliced Yokan’ Is Captivating the World
Food & Drinks
Why Is The Soup Blue? How Kipposhi’s Blue Ramen Redefined the Ramen Experience
Food & Drinks
Dinner in the Sky: A 40-Meter-High Dining Experience
Food & Drinks
Seriously Sweet: What Pineapple Ramen Reveals About Breaking Stereotypes
Food & Drinks
Juice Revolution on the Street: How ‘Feed.ME’ Vending Machines are Redefining Freshly Squeezed Juice
Services
The Future Without Checkout Lines Starts Here: How TOUCH TO GO Is Redefining the Rules of Shopping
Products
Why Is HEATTECH So Warm Despite Being So Thin? The Invisible Technology That Changed Winter
Food & Drinks
Was Wasabi Once an “Aromatic Cure-All”? The Green Spice That Has Supported Japanese Food Culture
Food & Drinks
The Scent of “First Love” in a White Strawberry: The Story of a Japanese Fruit the World Has Yet to Discover
Food & Drinks
Like a Restaurant at Sea: Inside Zauo, the Fishing Boat Izakaya Where You Catch and Eat Your Own Fish
Food & Drinks
From Pouring Over Rice to Wrapping It: The Magical Sheet Transforming the Japanese Table
Food & Drinks
“Raw UMAMI” Without Artificial Seasonings Knocks on the World’s Door
Products
Edible Art? Why Japan’s “Food Replicas” Continue to Astound the World.
Products
Get Soft, Supple Lips with L’Occitane’s Cherry Blossom–Scented Lip Balm
Food & Drinks
Experience the Ultimate Maid Café in Japan: Maidreamin
Products
Gentle Yet Powerful: Sabon’s Black Body Scrub for Smooth Skin
Products
Toi Kinzan Japan’s Shimmering Treat: Gold Leaf Soft Serve
Experiences
1Kara: Japan’s Private Stage for Solo Karaoke Singing
Products
Beautiful, Smooth, and Supple Hair with the Deep-Penetrating Hair Treatment Mask
Services
Filling the Gaps Left by Family: Family Romance Substitute Service
Products
Gentle Protection for Your Skin, Naturally: Moon Peach UV Veil
Services
A Rental Service Like No Other: Ossan Rental
Services
Let the Pros Handle Your Class Reunion: Complete Organizer Service
Services
Japan’s Guarantor Agency: Secure Living Supported by All Japan Guarantee Association Plus Service
Services
What Is A Benriya Family? How Japan’s “Do-It-All” Culture Supports Everyday Peace of Mind
Products
Herbal-Infused Lotion Inspired by Medicinal Botanicals: SEKKISEI
Services
Japan’s Helpful “Handyman” Culture: Delivery Assistance Services by Female Staff
Services
Rental Girlfriend Service Rentkano Tokyo: A New Kind of Relationship Born from Japan’s Urban Culture
Products
Multi-Purpose Beauty Oil: Oshima Tsubaki Beauty Oil
Products
POLA: Could This Be Japan’s First Wrinkle-Reducing Cream?
Products
The Global Matcha Craze: Refresh Your Senses With Shiro Matcha Shampoo
Services
A Karaoke Room on Wheels: Sing Your Heart Out While Riding in a Taxi from Japan
Services
Coconala’s Handwriting Service: A Warm Touch in the Digital Age
Services
Inside Japan’s Garbage Houses: Cleaning Professionals Helping People Start Over
Services
Behind the Screen: Coconala’s Shadow Game Leveling Adventurers
Products
Experience Silky Soft Skin with Tsuruhada Konnyaku
Products
Hakutsuru Sake Lees Pack for Clear, Glowing Skin
Products
THANKO A Parasol with a Fan!? The Japanese Sunshade That Will Change Summer
Services
Naming Service: How Names Shape the Future and Their Social Value
Services
Kind to the Environment and to Us: The Challenge of Umbrella Sharing with iKASA
Services
Never Worry About a Dead Battery Again! How ChargeSPOT Helps When You’re Out
Services
Lost & Found Made Easy: Japan’s Premier Item Retrieval Service
Services
Shinmyoukai Curse Proxy Service: A Modern Way to Support Your Mind Through Tradition
Experiences
Yasui Konpiragu: A Kyoto Shrine for Resetting the Heart & Taking a New Step Forward
Services
Skip the Line and Claim a Spot: Japan’s Place-Reservation Proxy Service
Services
Don’t Want to Wait? How Japan’s Line-Sitting Services Are Saving People Time
Services
Leave Your Homework to the Experts with Yattoku
Services
Neko Land: Rental Cat Service for Perfect Cat Acting
Services
A Service You Didn’t Know Existed: ‘Shazaiya’ Professional Apology Makers
Services
Breathing New Life into Stuffed Animals: The Stuffed Animal Hospital®
Products
Traditional Craftsmanship Shaping Japan’s Future: Tashinam The Perfect Knife
Food & Drinks
Pacoon by Kinrosyoku Co., Ltd.: Innovating Food Services That Inspire People and Businesses
Food & Drinks
A New Culinary Style with Clear Soy Sauce: The Next Evolution of Soy Sauce for a New Era
Products
A Spa-Like Experience at Home: The Glow of Makanai Gold Leaf Mask
Food & Drinks
SAKETAKU: A Monthly Subscription Delivering Japanese Sake Experiences Shaped by the Seasons and Regions
Food & Drinks
Pull the String and Enjoy the Heat: Discover Japan’s First Self-Heating Railway Bento Box, the Atchicchi Bento Box
Services
Challenge Toward Zero Drunk Driving: The Future of Designated Driving Services
Services
Kitayo Grave Care & Visit Service: A New Japanese Service That Connects Feelings Across Distance
Services
“EXIT” Resignation Agency: Japan’s First and Leading Service for a Stress-Free Resignation
Services
Restoring Memories in Japan: Inside Natsumi the World’s Only Plush Toy Hospital
Services
Professional Wake-Up Calls: The Reality and Potential of Morning Call Services
Services
Showing Up with Heart: A Thoughtful Approach to Stand-In Wedding Attendance
Products
Relive Shirt: Next-Generation Wear for Health Support
Products
Motte A Smart Innovation in Drink Holders: Born from ‘Too Good to Waste’
Food & Drinks
ECOPRESSO: The ‘Edible Cup’ Changing the Relationship Between Coffee & the Planet
Products
“Makase-Tei” Automatic Cup Noodle Maker: The Future of the Instant Food Revolution Has Begun
Food & Drinks
Japan Caviar’s Bold Venture: How “Caviar Soy Sauce” Is Pioneering a New World of Flavor
Products
Hokaron: A Symbol of Warmth That Comforts Japan in Winter
Products
Dotcon: Permeable Concrete That Resists Flooding and Transforms the Future
Services
A Groundbreaking Japanese Invention to Protect the Visually Impaired: The Power of Tactile Paving Blocks
Food & Drinks
Square Watermelons: Who Said They Had to Be Round? Not Japan
Food & Drinks
Table for One: How Yakiniku Like Revolutionized Solo Grilling
Products
Conquering Global Heat: How Japan’s DIRECT COOL Vest is Redefining Heat Tech
Food & Drinks
The Purrfect Way to Relax: Healing Moments at Japan’s Cat Café Mocha
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